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Pratyush Sarup
Former Deputy Editor
After five years at Architectural Digest, in 2025 Pratyush Sarup moved on to House & Garden, a sister Conde Nast title, as Director of Content Strategy.As AD Middle East's Deputy Editor, Pratyush oversaw the title's key editorial activations, including AD100, AD Summit, Hotels by Design, Real Estate Special and Art of Living; the latter is the publication's immersive showcase featuring work by leading contemporary artists and designers. Alongside interviewing celebrities, reporting on fashion and high jewellery and producing video projects and specials, he developed and executed the title's digital strategy.Developing titles across 360-degree platforms, including web, social and experiential, Pratyush delivers authentic, impactful programming that is engaging, informative, contextual and globally resonant. A trained architect and interior designer, he has over 12 years' experience as a journalist, editor, content strategist and curator. Before joining AD Middle East, he worked at Dubai Design Week as head of programming.He has been based in the UK since 2022.Connect with Pratyush at pratyush.sarup@condenast.com.